Privacy Policy

At Sleepwave, we respect the privacy of your data and are committed to being transparent about how we handle it.

Introduction

This Privacy Policy details how Sleepwave collects, uses, stores, transfers and discloses data obtained from our interactions with you. Here, we also highlight the choices you can make about how we manage this data and how you may revoke your consent to these processes.

This Privacy Policy establishes a legal agreement between Sleepwave Ltd (“we”, “us”, “Sleepwave”, “the app”) and you (“you”, “your”) as the user of Sleepwave.

Information we collect and how we use it

Sleepwave does not require you to create a personal account or sign in to use the app. You can use Sleepwave anonymously without having to provide a name, username or e-mail address.

In plain terms, with the exception of using email to contact our support channels, Sleepwave does not collect or share any personal information that can be used to identify you.

Motion detection & microphone access

If you use Sleepwave for sleep tracking or wavescapes, then Sleepwave will ask for access to the microphone of your device while you are using the app. If you provide access, then Sleepwave will process that data to generate the sleep analysis report on the device that you use to run Sleepwave.

Sleepwave’s sleep tracking and wavescapes features work by emitting an inaudible high-frequency tone from your phone’s speakers. The microphone is used to pick up the reflections of this tone and the processing is done on the fly. No audio data is saved or transmitted from your device.

Anonymous data collected from every Sleepwave user

When you run Sleepwave, you are assigned an anonymous user unique identifier (UUID) that is used to track your usage of the app and your interactions with various features. This will also include anonymous aggregate data such as device identifiers of the devices, device characteristics, location data, version of Sleepwave installed on your device, the operating system version that your device is running on and whether or not you have access to our premium features. This does not contain information that can personally identify you. A summary of these results is sent to our secure servers.

We use this information to conduct research, develop app features and troubleshoot; performing data analysis and tests. This is to improve our product.

Information collected when contacting Sleepwave support

When you send an email to our support inbox, in addition to the anonymous aggregate data listed above, Sleepwave will have access to any content included within the email including but not limited to your name, email address, and contents of that email you have exchanged with us.

Personal information collected in surveys

From time to time, we may ask for your feedback on Sleepwave and other services. Your participation is entirely optional and does not affect your use of the Sleepwave app.

When designing and executing our survey, it is our policy to take all necessary steps to ensure that the personal information you provide is processed fairly and lawfully.

We collect survey data which can include personal information such as your name, email address, age, occupation, lifestyle interests, app preferences, and purchasing decisions. We ask for your contact details in the event we need to follow up with you. We may also contact you about participating in future questionnaires.

We will only retain your personal data for as long as necessary to fulfil the research purposes that we have collected it for. We may aggregate and anonymise your data to share with reputable third-party services, who provide sales and marketing support to Sleepwave.

If you change your mind, you are entitled to ask that part, or all, of the record of your involvement in the survey be removed and destroyed.

How we use this information

In summary, we use all of the above information to:

Third parties

We work with reputable, established third party partners who provide us with analytics, advertising and app services. We only provide these third parties with access to information that is necessary to perform their work in connection with the Sleepwave app or to comply with the law. These third parties will never use this information for any other purpose except to provide services in connection with the Sleepwave app.

Analytics

The main third party we work with is Firebase, a Google subsidiary. This is a mobile app services platform that we use for multiple functions including data storage and analytics. We use Firebase for analytics to better understand use of the app. For example, Firebase may use device identifiers that are stored on your mobile device and allow us to analyze use of Sleepwave in order to improve the app.

Marketing

For advertising campaigns, we work with vetted, well-known marketing and creative agencies to help us promote our product and services.

Any aggregated and anonymised data shared with third-party service providers will follow the same retention period. When the retention period is over, both Sleepwave and involved third parties will delete the data collected.

We also use Mailchimp, an email marketing service. You can subscribe through our website, social media and other channels. If you have given permission, we may, solely for marketing purposes, use your “contact data” to send you marketing emails, with details of our services which may be of interest to you, including information about promotions.

You can easily change your marketing preferences at any time and opt out from marketing communications by clicking on the ‘unsubscribe’ link in the email or by emailing support@sleepwave.com.

Aggregated information

We may share aggregated, anonymized information which cannot be used to identify you, within the app, on our website or our various social media platforms. We can share this information in formats including but not limited to: articles, publications, statistics and social media posts.

Information posted by you

On our social media platforms, you can share information with us and other users. These communities are open to the public and should not be considered private. You should think carefully before posting personal information in these public forums. What you post can be seen and collected by third parties and used by others in ways that Sleepwave cannot control or predict, including unauthorized contact. This information may also show up on search engines. If you accidentally post personal information on these platforms and would like it removed please email us on support@sleepwave.com to request we remove it. In some cases, for technical reasons, we may not be able to remove such information.

Special circumstances

We will not share or sell any of your personal data to any third party except as otherwise stated within this Privacy Policy and in the following circumstances:

This Privacy Policy is subject to change at any time when necessary. This may be based on user feedback and/or changes to our services. We reserve the right to make changes to this Privacy Policy. As we do not collect personal information such as email addresses, we are unable to personally notify you of changes to the privacy policy. You are therefore advised to review this Privacy Policy from time to time.

Your continued use of Sleepwave after any changes made to the Privacy Policy constitutes your acceptance of the modified terms within. If you object to any changes to this Privacy Policy you should stop using Sleepwave.

How to contact us

If you have any queries or concerns about any of the information provided within this Privacy Policy, you may contact us via support@sleepwave.com

82 Rivington Street
London
EC2A 3AZ

Copyright @ 2021 Sleepwave Ltd. All rights reserved